This platform builds a strong foundation for the “Fair Fashion Movement” in the UK and globally

With challenges like climate change and global warming getting attention hovering over humanity, more and more people are resonating with the idea of sustainability. Within the larger bracket of everything that comes under the view of a Sustainable lifestyle, fashion is a sector that is getting its due importance.

Popular amongst the gen Z and millennials who are opting to make their wardrobes more planet-friendly, Sustainable Fashion aims to minimize the industry’s carbon footprint and implement ethical practices throughout the manufacturing process, including sourcing. And the best part is the end product is ready for the consumers without compromising style, quality, and comfort.

According to the 2021 Conscious Fashion report by Lyst, UK fashion searches for the terms “organic,” “second-hand,” and “vegan” rose by 17% in 2020. Experts believe that the obsession of consumers with Sustainable Fashion, especially Gen Z, is only going to increase. The growing popularity of second-hand and rental fashion markets is a testament to this major shift in consumer behavior. Interestingly, the rising interest in purchasing eco-friendly clothes is also because of the growing number of sustainable fashion brands ranging from small businesses to larger corporations.

That said, small and medium businesses operating in the space do not have a larger footprint or resources when compared to big fast fashion brands like Zara, H&M, ASOS, etc. That’s precisely why the Sustainable Fashion industry today faces the enormous challenge of discoverability.

Shoppers interested in buying ethical clothing don’t have too many options or a medium where they can check out the best brands in Sustainable Fashion that matches their style and budget. That’s a major reason why many interesting brands never get the opportunity to reach their right audience and vice versa.

To eliminate this industry gap and make ethical shopping easy and accessible for everyone, three female founders launched Project Cece– the largest aggregator for sustainable products offering European shoppers an alternative to fast-fashion platforms. The high-impact startup uses the best tools in fashion tech to enable small businesses and large businesses with limited budgets to join Project Cece and be a part of the largest sustainable fashion ecosystem with over 300 shops and 500+ brands.

Here are four reasons you should check out Project Cece for Sustainable Shopping:

• Strictest Sustainability Standard-

Project Cece has the strictest sustainability standards and does not work with fast fashion companies or the so-called Sustainable Fashion brands that do not comply with the best practices that make a company truly ethical.

• Incredible Discoverability: 

Project Cece enables users to choose from 5 sustainability filters: environmentally friendly, fair trade, vegan, locally produced, and a good cause, to make product navigation user-friendly. Additionally, users can discover a wide range of clothes through advanced filters to search for products based on sustainability labels that best match their values and interests. Users also have the option to run a custom search to do a detailed background check of a particular brand, enabling them to access certificates and material sources. This helps the modern-day consumer make a better choice driven by transparency at all levels.

• Easy Integration: 

Once a brand has been vetted, the process of integrating its products on Project Cece only takes 10 minutes, which makes it incredibly easy for small businesses to join. Project Cece is not just another webshop, it is a search engine for sustainable products.

By empowering and giving an International platform to small and local sustainable brands, Project Cece envisions providing the consumers with the products that they deserve to know about and explore.

• To join the Sustainability movement & make a bigger impact: 

Project Cece aims to standardize ethical fashion and cut down fast fashion consumption. According to a report by McKinsey, the fashion industry is responsible for 2.1 billion tonnes of CO2 emissions each year. If the fashion industry continues decarbonizing at its current pace, its carbon emissions in 2030 will be the same as in 2018. This is a huge concern because this ultimately indicates no progress at all. Experts believe that the industry needs to halve that number to no more than 1.1 billion tonnes a year over the next decade for the annual temperature growth to stay at the current 1.5-degree level. Through its commitment to making Sustainable fashion available and easily accessible for all, the Amsterdam-based startup offers people an ethical alternative to fast-fashion platforms such as Amazon, ASOS, Zalando, etc. By empowering webshops with sustainability at their core, Project Cece envisions challenging the norms to make a bigger impact.

Closing Lines 

While the global transition from Fast Fashion to Fair Fashion is a long and challenging journey, it is inevitably important for consumers globally to come together and join the Fair Fashion movement for a better future. Sustainable fashion demands a cultural change, and Project Cece is building a strong foundation by doing all the hard work at the backend. With Project Cece, consumers can make a conscious choice without the hassle of spending extra hours and money.