Beauty pageants have evolved significantly in recent years. Under the captivating tiaras and glistening dresses, these events play an important role in society. They encourage personal growth, promote diversity, help the economy, and even provide a platform for highlighting important social issues.
When organizing such an event, however, one must attract the right participants to generate excitement around the event.Luckily, Instagram exists! Of all of the major social media networks, it consistently tops the charts as one of the most vital engagement channels for event organizers looking to reach a wider audience.
So, how do you promote your beauty pageant through Instagram? Below, we’ll go over some of the best ways to do so!
1. Post Captivating Images
Instagram is a visual platform, so creating high-quality images is essential. The photos you use should reflect your event’s branding and the experience attendees can expect. For example, you could share sneak peeks from your event setup. Make sure that your photos include a good mix of candid and staged shots and make them more appealing using fashion social media templates.
2. Use Unique Event Hashtags
Yes, hashtags are still relevant and beneficial on Instagram! So, include a hashtag on your posts to allow people to click on it and see more posts about your event. Don’t worry if you’ve never created your own hashtags before. With a little imagination, you can create one that is unique and memorable. You can even go as simple as naming your event and specifying the year.
3. Build An Excitement
You should also learn how to use Instagram features to create a sense of FOMO. For example, once you’ve booked a headliner act, include them in your Instagram story or reel. You might also think about giving one of your headliners or hosts control of your Instagram story for the entire day, allowing them to provide an insider’s look at your event preparation.
4. Use Instagram Ads
According to Instagram’s business website, 60% of people learn about new products through ads. Even events can make the most of this effective tool for attracting new audiences. Experiment with core audience options for attracting those who already interact with your posts, and create a custom audience to choose viewers based on interests that are relevant to your event.
5. Encourage User-Generated Content
What could be better than having others share engaging content on your behalf? After all, people are always looking for an excuse to share their incredible life experiences. That means your job is to create a beauty pageant that provides that experience while also making it easy for people to share it. Also, remember to incentivize such content by reposting it.
6. Do Team Introduction
Your audience wants to know who are the people behind the event. In fact, by introducing the members of your beauty pageant team, you allow your followers and audience to relate to your event on a deeper level. Think of creative and entertaining ways to introduce your event coordinator, social media manager, and other key personnel.
7. Run A Giveaway Contest
You can also reward your audience for participating in a giveaway contest with something valuable, such as a gift card, a complimentary ticket to the event, or a no-cost membership to a premium service provided by a partner. This broadens your reach significantly, resulting in increased attendance. And, if you have a dedicated app, use the contest to increase app downloads from your target audience.
8. Host A QnA Session
Hosting an Instagram live Q&A session is another excellent way to promote your beauty pageant event. People tend to respond more enthusiastically during these sessions, commenting and asking deeper questions as the discussion progresses. Furthermore, live Q&A sessions allow interested attendees to see your reactions, movements, expressions, and all of the other small details that make social interaction extra effective.
9. Optimize Your Instagram Account
When it comes to promoting your beauty pageant on Instagram, you should understand that there is a proper way to optimize your profile. Many content creators choose cool and mysterious bios that leave out important details, but as an event organizer, this is something you want to avoid. Instead, clearly state the location of the event and include any other relevant keywords. Also, make it easy for viewers to access other channels you have.
The Takeaway
Any pageant organizer understands that finding people to enter their event can be one of the hardest challenges. Your beauty pageant’s contestants are the face of the event, and the impression they leave can make or break its success. Lucky for you, by following the tips above, you will be able to effectively use Instagram to attract people and increase your event’s visibility!
